Social Media Optimization (SMO) - the First Impression is the Last Impression

It has taken many years to mould and craft search engine optimization for websites into an art, with companies depending on its strategies to considerably increase the performance of ranking on organic search listing. The power of SEO is astounding but did you ever realize the power of Social Media Optimization (SMO)? Let’s go through this piece of writing and get a clear concept of the tactics of SMO.

SMO involves certain changes in order to optimize a site so as to make it more linkable and more visible in social media search engines and be frequently included in relevant blogs, podcasts, wikis etc. One thing may strike your mind; does your site really contain something in it to create a rich ground for SMO? Just because it is still in a budding stage, benefits and uses are discovered everyday. The target of SMO is to promote a site and to ensure quality traffic from prospective clients. The right link attracts the right audience like a magnet and for a new born company getting to the front page of Digg can offer immediate visibility and credibility.

The Rules of SMO

• Increases link ability of a site.
• Encourages inbound links.
• Let others use your content.
• Make tagging and bookmarking easy.
• Portable content.
• Be a resource user.
• Reward valuable and helpful users.
• Spread the message by participation.
• Don’t fake.
• Know the kind of content that will work for you.
• Know how to appeal to your audience.
• Try creative ideas and remain fresh.
• Don’t be carried away, be modest.

Most Popular Sites for SMO

• Digg: Members of this site can vote, bury and even comment on stories that are submitted by others. A position in the front page often generates huge traffic to your site and the effects are long lasting. Create unique titles for your stories and implant the ‘Digg This’ button so that users can easily submit their content.

• Del.icio.us: It is a Yahoo-owned social bookmarking site and users might click through when they find the bookmarks in the search engine rankings.

• You Tube: Popular video upload site. The sites that bring traffic to You Tube get a link back from the sites. Leaving aside Google, it might help you to get a rank in other search engines.

• Stumble upon: It helps to match the web sites of your interests based on the videos, images etc.

• Newsvine: It is a social news site where members can submit stories and create connections with regular users