Thursday, June 5, 2008

Special Instructions for Top Ranking in Google

These days Top Ranking in Google can make your business succeed, and although the ranking of Yahoo and MSN are very valuable, their combined market value is still below that of Google. This makes achieving high rankings in Google that much more important.

The right keywords

This article is not whether the keyword search I will not spend too much time on this subject, however, I felt it was important to brush at least on this slightly. If you are interested in reading more please see keywords for biological research SEO.

Make sure your goals are achievable. If you choose the wrong keywords that can make your entire experience optimization essentially a waste. Choose keywords that are achievable, but still continue to offer reasonable frequency search for your business. Your selection sentence should also aim to bring traffic to your site.

Using the hotel industry as an example, targeting the word hotel make very little sense, but reducing the bottom hotel Victoria BC you now have less competition and a more qualified audience. Keep your goals in perspective and go after the rankings achieved.

OPTIMIZATION WEBSITE

There is much room on the factors that play a role in your search engine rankings. Here are a number of these factors and what you can do to increase your chances of success.

Title Tag
The title tag plays one of the most important roles in Google's search results, and is almost always heading Google chooses for each of its ads. The placement of your target is the best expression used near the beginning of the tag and repeated again towards the middle or the end. Three uses of your target expression May be useful in some cases, as long as it is not too overwhelming. For best results on each page of your site should have a unique title tag.

It is also important to remember that because Google will use this as the great title for your ad, you should be attractive to potential researchers. Try adding a call to action, or other formula to make your ad appealing to researchers.

To illustrate the fact that Google takes into account tag, simply do a search on your target expression and take a look under the top 10. I tried looking for a fairly broad term hotel , and I saw that all entries had 10/10 in the title tag, and 6 / 10 had as the very first word. A quick analysis showed that the entire top 30 or the word had hotel or hotels in their title tags.

If you do one thing to your site, make sure all your title tags are relevant, unique and contain the sentence of your target for each page.

Meta Tag description
The tag Meta Description is still sometimes used by Google as the description that appears in the search results themselves. Although it is used for a more common practice of Google tends to use most often on sites with little content, or those based flash memory. I've seen still used for content-rich sites, but it is less common.

The tag Meta Description still has an impact on research rankings. Your best bet when using this tag is to keep it short and sweet with your target near the sentence the beginning and never repeated more than 3 times. Like the title tag, each page of your site should have its own unique description tag.

Meta tag keyword
When it comes to Google this tag is unnecessary, and won’t affect your ranking. There is some speculation as to whether a keyword spammy tag may, however, have a negative effect on Google rankings. Therefore, if you use a keyword Meta tags for small engines, it is better to keep it clean and not to take any risk.

Density

Keyword density plays a role in the overall standings, but it is not as cut and dry as it was. Once upon a time there was a magic number when it is used could almost guarantee top rankings.

This is no longer the case. Today, the ideal density varies from one industry to another, a sentence to sentence. To find out what you should aim density, take 10 or 20 search results and see what percentage of these sites use. In most cases you will find that most of these sites have a density very similar to another, and the average density is a good estimate of what you need to target.

Body of text and keyword placement
The location of the relevant text on your site will help establish the importance of your overall objective of the sentence. If you do not want to crush the engines and site visitors with a bombardment of the objective sentences to top, try to sprinkle in some cases, closer to the top as possible.

Perhaps
Be sure to include various synonyms for your target phrases in your body text on your site. Google will use these synonyms of equality in all relevant pages of your main goal phrases, which, in turn, can improve your chances.

To find synonyms that you can use a thesaurus, but the best way is to search Google itself and see exactly what they see as similar. Just search in Google for your target phrase preceded by a tilde, such as ~ hotels. According to analysis by search results for Google has any text in bold. These are all words that Google considers to be linked. By using the ~ hotels example Google reveals expressions like 'travel ', 'tourism', 'accommodation', and various hotel chain names such as 'Hilton Hotels '.

Keywords in Domain
There is still some speculation with a goal of the sentence as part of your top-level domain (TLD) is to use the search rankings. According to my experience, yes, there is value, while anything that was several years ago.

If you are first in the online world and who intend to precede area, consider using the phrase of your target, assuming that it is both relevant to your business name, and uses not more than one hyphen. Although several hyphens in a field can be successful, they are very frequent, with spammy sites; it is preferable not to take this route if possible.

While having a keyword located within your area may offer some juice grading, I would not suggest you go and make a field exchange. In most cases it would be better to work on your existing site than from scratch with a new domain.

Keywords in the specific web page
The assistance of specific keywords for the Web page’s can also help add a little value to your site, you use them responsibly. Consider using a keyword as a directory name and under a filename where he is a natural sense to do so. If you have a site that focuses on tourism and hotel listings at the local level, you want May to consider the following structure for your page on the Hilton:

Heading Tags
The investment objective sentences of the position of tags used to determine the significance of these expressions. But no longer do so, or abuse. Only place target phrases in a position tag if it makes sense to do so, and not flood pages with many tags. Heading tags are not as critical as they once were, but still a good contribution to a well optimized.

Link anchor text
This is the text that you click through a link. When it is full or partial target expressions are used in your text links that help convey a certain value to the linked page for those phrases. It is also true when one considers surrounding text. When the contents into the link are also applicable, the link holds a little more value.

If a link indicating simply here or www.domainname.com has its place, they offer much less value as a link that would use hotels as its anchor.

Image Alt text

Although the image alt text still plays a minor role, its largest part is in the use of image navigation function. If you have an image linked to another page, the text will be awarded roughly the same way as standard anchor text.

Image Alt text should always be short and precise and should be accurately describe the image itself, the page or image is a link to. Do not use alt tags as a place to stuff keywords.

Links Online

These are ties that are found in mid sentence, paragraph or the environment as opposed to a simple list of links as found in a menu or perhaps on a map. Links found mid paragraph tend to spend a little more on the value of the surrounding text and can offer more relevance to the linked page.

Site Navigation

It is absolutely imperative that your site is fully spiderable by search engines. This May seem obvious, but often webmasters on Google’s ability to explore a website. Google has become very advanced in what links it can follow and how it can spider a web site, but there are still things that can cause significant obstacles.

-- Flash: One of the most commonly made mistakes is the use of flash. If the flash is used as a sole means of navigation on the site, you can count on Google not see your internal pages, and have a disadvantage in terms of classification of the site.

-- Java Script / DHTML: These days, most Java Script and even DHTML menus can be spidered by Google; however, this is not always the case. If your site using any type of navigation and fantasy you're wondering why Google has not indexed your internal pages, see Google’s cache text version of your page. If you do not see a text links, then browsing May be invisible to Google.

-- Cinematography: Image based navigation safety has been for many years now, but if your site uses this form of navigation, it is essential to have short, the alt text on all your buttons. This text alt act as a standard for the anchor text text-based links. This is not only for research purposes ranking value, but take a look at Google’s cache text version of your page. If you have the image based links that have not alt text, these links do not appear. This doesn’t: Google won’t follow them, but for all those who visit your site on a text browser, your links will be invisible to them.

Web Structure
Avoid lengthy develop Web’s with foreign characters. While Google has reached a point where they can mass index Web strings, it is best to avoid them if possible. For sites using dynamic consider rewritten mod significantly to clean the Web not only to make it more user-friendly search engine, but more user-friendly way.