Although search engine optimization (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed.
Barry Hurd, president of Social Media Systems, reports that "unscrupulous" SEO methods will result in punishment from the big search engines.
"Making sure that your company is aware of certain basic standards and not accidentally infringing on discouraged techniques is essential to making sure your online brand is a flourishing asset that is building value," he said.
Dishonest- or "black hat"- techniques include hiding a wealth of irrelevant keywords on web pages or page cloaking - showing search engines visually unappealing but maximised keyword pages that it would not intend for consumers.
Submitting identical content on different pages and providing multiple pages with a particular phrase for SEO is also frowned upon, alongside misspelling common words, brands or websites in order to appear when a web user submits a typo to a search engine.
Leading search engine Google has also publicly penalized websites which pay for reciprocal links, branding them unethical.
Wednesday, January 30, 2008
Unethical SEO techniques are punishable
Press Release Distribution with Video available through Finditt and TransWorldNews
Press Release Distribution with an embedded Video can now be distributed through Finditt and TransWorldNews.com.
Companies submitting press releases for distribution over TransWorldNews or Finditt can include text, outgoing links, pictures, company logo and now a video. The video within the press release provides individual readers with a visual and audio message along with text. This enables companies to use an added means of grabbing attention and including more information that might not appear in the text of the release.
To view the services offered for press release distribution through Finditt and TransWorldNews please go to: http://news.finditt.com/PriceInfo.aspx
Video Press Releases can be uploaded through Finditt or TransWorldNews during the submission of the news or press release. Companies submitting the release will upload their content, company logo, pictures and be asked if they would like to include a video in their release. Companies that have releases in their MyAccount in either Finditt or TransWorldNews will be served up those videos and select the one they want to appear in that release.
Companies that do not have videos in the MyAccount section will have options that include the ability to upload a video at that time. Companies electing to complete the submission process so the release is SEO’d and posted in real-time also have the ability to upload a video at a later time and add it to the release through their MyAccount setting. Companies uploading videos need to do so by using the same username and password as their press release account so the video can match to their releases.
Source: http://www.transworldnews.com/NewsStory.aspx?id=34590&cat=1
