Although search engine optimization (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed.
Barry Hurd, president of Social Media Systems, reports that "unscrupulous" SEO methods will result in punishment from the big search engines.
"Making sure that your company is aware of certain basic standards and not accidentally infringing on discouraged techniques is essential to making sure your online brand is a flourishing asset that is building value," he said.
Dishonest- or "black hat"- techniques include hiding a wealth of irrelevant keywords on web pages or page cloaking - showing search engines visually unappealing but maximised keyword pages that it would not intend for consumers.
Submitting identical content on different pages and providing multiple pages with a particular phrase for SEO is also frowned upon, alongside misspelling common words, brands or websites in order to appear when a web user submits a typo to a search engine.
Leading search engine Google has also publicly penalized websites which pay for reciprocal links, branding them unethical.
Wednesday, January 30, 2008
Unethical SEO techniques are punishable
Press Release Distribution with Video available through Finditt and TransWorldNews
Press Release Distribution with an embedded Video can now be distributed through Finditt and TransWorldNews.com.
Companies submitting press releases for distribution over TransWorldNews or Finditt can include text, outgoing links, pictures, company logo and now a video. The video within the press release provides individual readers with a visual and audio message along with text. This enables companies to use an added means of grabbing attention and including more information that might not appear in the text of the release.
To view the services offered for press release distribution through Finditt and TransWorldNews please go to: http://news.finditt.com/PriceInfo.aspx
Video Press Releases can be uploaded through Finditt or TransWorldNews during the submission of the news or press release. Companies submitting the release will upload their content, company logo, pictures and be asked if they would like to include a video in their release. Companies that have releases in their MyAccount in either Finditt or TransWorldNews will be served up those videos and select the one they want to appear in that release.
Companies that do not have videos in the MyAccount section will have options that include the ability to upload a video at that time. Companies electing to complete the submission process so the release is SEO’d and posted in real-time also have the ability to upload a video at a later time and add it to the release through their MyAccount setting. Companies uploading videos need to do so by using the same username and password as their press release account so the video can match to their releases.
Source: http://www.transworldnews.com/NewsStory.aspx?id=34590&cat=1
Thursday, January 24, 2008
Latent Semantic Indexing
Latent semantic Indexing (LSI) is a process of extracting related words or information from your website content. This is very interesting topic in Information Retrieval (IR) System. Top search engines works on the latent semantic indexing (LSI) based.
Lexical indexing is completely based on Lexical analysis. Lexical analysis is the processing of an input which can be a form of sequence of characters which will be produce as output. A sequence of characters or symbols called as lexical tokens. A lexical analyzer will be divided into two stages. First stage is known as a scanner and second stage is known as an evaluator. The Latent Semantic Indexing is depending on these two states. LSI based search engine optimization is much more complex in comparison to normal search engine optimization. The search engine ranking for a particular website will have to pass several processes in the latent semantic indexing based search engine optimization. This process will contain the occurrence of a keyword in a document and the close relationship with the other words of the document, flavor of your website content.
If you're searching in a Latent semantic indexing (LSI) indexed database then the search engine looks at similar values it has calculated for every synonyms word and returns the best matched website that will be the best fit to the query. Because latent semantic indexing does not require exact matching words for ranking result.
For LSI based Search Engine Optimization we go through following process:
Categorization of the documents
Contextual Explanation from the lexical similar words
Conceptual Comparison
Cross-Lingual Text Analysis
Content Relationship Discovery
Document Summarization
Taxonomy Generation
Google Sandbox Effect
In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website.
This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of "x" months. Thus the term "Sandbox Effect" applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.
However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a "probationary" status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.
Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with "new" websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.
Thursday, January 10, 2008
Google+Yahoo= SearchBoth.com
Who is the best Yahoo or Google? John say he loves to search on Google only, Mary’s vote goes to Yahoo. What about you? You love both! Me too If you search both Google and Yahoo simultaneously you will be surely come out with some innovative results that you have never before. The results will be something more than that exactly you are looking for.
Google offers more technical results but Yahoo has more business oriented results to display. Google may have a better search technology and more creative tools but Yahoo has also improved its search engines by creating a new Search Assist Tool. Both of them have different strategies and algorithms while displaying the search results but the results displayed by both yahoo and Google are more or less the same. It might be happen the URL displayed by Google on top is the third or second position holder in the yahoo results but in 90% cases they display same results for the similar search query.
If you have a thirst for information, it’s mandatory to check them both Google and Yahoo. A perfect blend of Yahoo and Google results is mandatory for accuracy of your search results. SearchBoth.com is presenting a new feature to have results displayed by both Google and yahoo on a single screen.
To resolve the problem of net savvies called "internet search fatigue" SearchBoth.com is has come up with a new search tool which offers Google and yahoo search results in a single screen. User will be able to see and compare results displayed by any of the two search engines of their choice.
If you like neither Google nor Yahoo SearchBoth.com has some other options for you. If you prefer to use Windows Live Search or AltaVista that’s also not a complication. To mix your search SaerchBoth.com presents search and comparison between Google, Yahoo, MSN, Alta Vista, DogPile, Ask and other search engines. One can also add SearchBoth search bar to your website for the quickest results and comparison.
Expand your search by searching simultaneously with Google and Yahoo and get more productive results.
Wednesday, January 2, 2008
Hi
Hi, to all of you
This is the blog, where u can find how to archive top ranking in goggle. If you have any question about it, please leave comment , we will reply u as soon as possible.
Thank you
