Saturday, December 20, 2008

Know the Secrets of Getting a Higher Page Rank

Page rank is a score or a numeric value that defines the importance of a page on the web. It is a method used by Google to determine the rank of a page in the search result. The higher the number of votes cast for the page the more important a page is. It is a tool that judges the quality and effectiveness of a site based upon the number of quality back links. Websites with a higher page rank appears on top of the SERPs and a higher page rank is important and desirable for all sites.
Page rank depends uniquely on the democratic nature of a site and it is the link building structure that acts as an indicator for a particular page. Google uses a mathematical formula to calculate the page rank of a website. The method is kept as a secret in order to avoid manipulation, spamming and spoofing, because everybody wants their sites to attain a higher rank in the SERPs. The ranking totally depends upon the quantity of inbound links and upon the ranking of the pages providing the links. Google records that if one page links to another page, an effective vote is casted for the other page. These votes casted are of great importance to the page and helps to secure a good rank effectively.

Does it Take a Long Time to get a Page Rank
This is the most common question asked by the website owners. Page rank is calculated on how relevant the web page is and on the quality and quantity of the inbound links and outbound links. Google assigns scores ranging from 0 to 10. The page rank of a site can be easily tracked by downloading the Google toolbar. The purpose of it is to indicate the relative importance of the site. 0 is very bad and 10 is exceptionally good. Initially you may not score a high ranking but with continual effort of link building, a good position can be acquired. It may take a long time, nearly three months before your efforts make any difference. Google only updates the database once in three months, so be patient and take the opportunity of learning from the mistakes you have made earlier.

The Flaws in Page Rank
We cannot say that the page ranking system is a flawless method of ranking a website. There are certain loopholes and people have come to know about them. They try to manipulate the data and try to attain a higher ranking. Link Framing is such an attempt of controlling a page rank. Here links are created with irrelevant pages and it is often automated. These collections of random links are a bad concept as Google uses filters to find if the content is a spam.

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