Good Ranking on Google Organic Search

The Internet has basically taken over every other marketing venue in terms of spending. The importance of being visible online is crucial to the success of a company, whether brick and mortar or with an exclusively online market.

In the UK last year Internet advertising grew 41.2%. Sixty percent of companies that are spending online right now plan to increase online budgets. Companies are directing more of their budgets online attempting to build their brand and engage end-users.

Being at the top of Google organic search is the top priority for just about every online marketing company that knows what that top placement would mean to a company. The difference between being at position#1 and #11, in many cases, means the difference between a profitable company and a company scraping by.

Of the many ways to spend your advertising dollars/pounds, Google Adwords offers the opportunity for advertisers to be visible to thousands of targeted consumers and be seen in the top of a search for the keyword or keyword phrase the company targets. This works in the same way as if they were buying a half page advertisement in a specific area of the local newspaper (i.e. a perfume ad in the women's section).

Google Adwords is a paid tool that advertisers can use to bid on terms related to their business, and potentially show up on the first page of results for those keywords. This can be very expensive depending on your market and your competition.

The question is, do you need to pay to be seen if you are already showing in the top ten? The answer is yes you do.

Each search engine uses different sources for things such as paid results, natural results or directory results...and in some cases they even use different sources for their secondary listings.

"So if I'm #1 on Google, why do I need to pay for an additional placement in paid search? Won't I be paying for traffic that I will probably already get?"

Not necessarily, and we are going to show you and prove why beyond a shadow of a doubt.

Favicon -- website icon

A favicon (short for 'favorites icon'), also known as a website icon, page icon or urlicon, is an icon associated with a particular website or webpage. A web designer can create such icons in several ways, and many recent web browsers can then make use of them. Browsers that support them may display them in the browser's URL bar, next to the site's name in lists of bookmarks, and next to the page's title in a tabbed document interface.

The original means of defining a favicon was by placing a file called favicon.ico in the root directory of a web server. This would then automatically be used in Internet Explorer's favorites (bookmarks) display. Later, however, a more flexible system was created, using HTML to indicate the location of an icon for any given page. This is achieved by adding two link elements in the "head" section of the document as detailed below. In this way, any appropriately sized (16×16 pixels or larger) image can be used, and although many still use the ICO format, other browsers now also support the PNG and animated GIF image formats.

Most modern browsers implement both methods. Because of this, web servers receive many requests for the file "favicon.ico" even if it doesn't exist. This may annoy web server administrators by creating many server log entries, and unnecessarily loading the disk, CPU, and network. Another common problem is that the favicons may disappear if the browser's cache is emptied.

Originally, Internet Explorer only used favicons for bookmarks (for instance MSIE 6.0), which created a minor privacy concern in that a site owner could tell how many people had bookmarked their site by checking the access logs to see how many people downloaded the favicon.ico file. However, since newer versions of Internet Explorer (e.g. 7.0) and most other browsers also display the favicon in the address bar on every visit, this is becoming less of an issue.

The Social media Seo

With the help of social media SEO,we can create our content on our site.

If we r success in social media then we’ll get noticed in the organic search results. The search engines love fresh, unique content” and search engine love to find new URLs and links. If our site gets a link on a social media site, it will get noticed and crawled.

Point of Successful Social Media Marketing

There are several things we can do, list of what will help us be successful on the social media sites:

1: Participate regular basis

2: Vote and comment often

3: Add new friends

4: Put our site in our profile

5: Social media has niches, submit only to the appropriate sites

6: Use the social media to get noticed

7: Use social media to get the market share of links