Tips and Tricks for Search Engine Optimization

1. Write great content
Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

2. Write unique content
Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

3. Add new content all the time
Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

4. Create a great keyword phrase
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

5. Choose a phrase that is popular, but not too popular
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

6. Write an accessible site
Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

7. Use the keyword phrase in your title tag
The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

8. Get a domain with your keyword phrase
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

9. Use the keyword phrase in your URL
Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

10. Use your keyword phrase a lot, but not too much
The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

Optimizing for Google, Yahoo and MSN

Search engine optimization is a regular process, if you want your website to be a top ranker in all the major search engine results, its mandatory to update your website according to the changing algos of search engines. To gain higher rankings in the search engine results, first we have to understand the three internet giants Google, Yahoo and MSN. These are the three biggest existing search engines available. Almost all of us use any one of these three to make searches for any kind of information we want to look for on the World Wide Web.

Although these three search engines rule the internet industry but they all have a tendency to dominate another. Google has more or less succeeded doing this. Here are some facts about the three search engines Google, Yahoo and MSN, tweaking them can help you to rank well in the SERPs:

Let’s start with Google:

Google

1. Google consider the domain age most important as compared to other major search engines.
2. Quality links obviously can attract any search engine.
3. Active websites (updated regularly at any level) are loved by Google.
4. Get Listed in The Major Directories, helps you to climb success ladder on Google.
5. To please Google your HTML markups should be up to date as well as up to the mark.
6. Google with its advanced algorithm has started indexing websites which are based on LSI. Pages on your website should be relevant to your theme.
7. Your website should not be limited only to three to four pages to be indexed by Google.
8. Hyphens in URLs with keywords will definitely work.
9. W3C Compliancy in the source code is equally important for Google.

Yahoo

1. Keyword in Title Tag work for Yahoo.
2. Keyword Density is also an important factor.
3. Lot of Links (Site wide links work in Yahoo.)
4. Getting listed in Yahoo directory helps you to climb high on Yahoo, which is paid one.
5. Domain should not be too young in order to rank in Yahoo.

MSN

1. Keyword in Title Tag
2. Keyword Density Works
3. Freshness in content, relatively young websites can rank well in MSN.
4. Lot of Links (Site wide links work for MSN.)

Google is Updating its Page Rank Again

It looks like we are going through another PageRank update. I’ve seen some blogs and websites move up in PR just in the last couple of days. SEOJ is now a PageRank 5 - woo hoo!

Well, just a little bit of info for you on PageRank, if you are not all that familiar. Having a PR4 really is not anything super duper to be proud of. If you do everything right in the SEO department, you can reach a PageRank of 4 within 1 year, no problems. You really don’t start getting the recognition you deserve until you hit PageRank 5 and beyond. But for every step in PR you take up the ladder, the more difficult it becomes to get to the next one. I think there are two reasons for that.

No. 1, it gets more competitive as you move higher up in PageRank. But, you also have to do more to convince the search engines that you are a trustworthy source. You don’t really have to work harder. What I mean is, once you’ve got thousands of inbound links from authority sources, getting more of them is a little more difficult to come by. You really have to be a trustworthy authority; you can’t fake it. Faking it in the lower ranks is easier, in other words.

But keep in mind that whatever your PageRank is today is not your real PageRank. Google updates its PR about three to four months behind when it actually goes up. So it isn’t real time. Since SEOJ went up to PR5 just in the last couple of days, that means we were at a PR5 three months ago. Assuming that we are still on the incline with our PageRank, I’m likely between a PageRank 5 and PageRank 6 - something like a PR 5.4.

Google PageRank is ever evolving. It goes up and down on a daily basis depending on what you are doing on your website. If you get plugged with negative algorithmic karma then your PR will go down. If you do the good stuff then it goes up, but you’ll never see it in real time.

Many SEOs don’t put a lot of stock in it any more. I still think there is some value in PageRank, but it isn’t what it used to be. It is a good measure to watch to determine if you are doing all the right things and making the search engines happy. If you see your PR go down, look back over the last three months to see what you might have done to influence that.

Web Hosting Provider Host Color Adds SEO Service to Hosting Plans

Web hosting provider Host Color has added an SEO service to its premier hosting plans - "Business Hosting" and “Multi Domain Hosting", the company announced recently. The ColorSEO service comprises an SEO report prepared for customers that need help with website optimization. The report “usually contains 3 important key points which help site owners to take control over the process of their Search engine optimization” – these are structural analysis of a website, Meta tags review and a recommendations guide. The received report takes around 3 business days to deliver.

"ColorSEO is a unique service which saves thousands of dollars to our customers. It helps them to avoid all frequently made SEO mistakes and to make sure that their websites will not face any bans or exclusions from indexes of the major Search Engines," explained Host Color's Senior SEO analyst, Dani Stoychev. "The launch of Color SEO service is a part of our policy to help small business owners to better manage and easy to develop their websites."

Alongside its SEO service introduction, Host Color has added Simple Machines Forum and LimeSurvey to its web hosting services. These are available through its PowerTools branded auto-installer software library.

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