With the help of social media SEO,we can create our content on our site.
If we r success in social media then we’ll get noticed in the organic search results. The search engines love fresh, unique content” and search engine love to find new URLs and links. If our site gets a link on a social media site, it will get noticed and crawled.
Point of Successful Social Media Marketing
There are several things we can do, list of what will help us be successful on the social media sites:
1: Participate regular basis
2: Vote and comment often
3: Add new friends
4: Put our site in our profile
5: Social media has niches, submit only to the appropriate sites
6: Use the social media to get noticed
7: Use social media to get the market share of links
Thursday, March 6, 2008
The Social media Seo
Friday, February 1, 2008
SEO on a Global Scale
As part of a SEO team responsible for providing global services, I've helped meet the unique needs of clients in our Frankfurt, London, and Hong Kong offices.
We've had to recruit skilled, multilingual SEO experts -- no easy task. Global solutions require the right investment in infrastructure, but the benefits are reaped across both the domestic and international playing fields.
The fundamental gain is perspective. When looking beyond the U.S. Web, certain principles remain constant to search. Certain tactics are dependent on the engine, but some things never change. The landscape and players may be foreign, but traditional SEO translates well to the international scene.
Meeting the Locals
Let's face it. America is Google-centric, and with the search giant's 58 percent market share here, there's ample reason for that. Google greatly influences how and why we optimize, often setting the tone for the other search engines.
But what if Google isn't on top? Each region has its own dominant player, which means we must know the intricacies myriad foreign engines
For example, Baidu has a 60 percent market share in China, followed by Google and Yahoo at 26 percent and 9 percent respectively. This changes some of our optimization strategies for our Hong Kong clients. What works in Google doesn't necessarily work in Baidu, and the rankings reflect that.
We need to understand what's important to Baidu outside the usual suspects of on-page content, titles, and meta tags. What's true for Baidu is true for all search marketing: know thine engine.
Speaking the Language
How do you optimize when you don't know the search language? As with learning a foreign tongue, there are some subtleties in technique for which there's simply no translation. This territory is where multilingual SEOs earn their keep.
Despite the communication nuances, there are still several guiding principles that hold true across engines and on foreign soil.
First and foremost, content is still king. If the site has plenty of unique, crawlable content, it is in good shape for SEO. The techniques for ensuring a Web site may be indexed carry over almost exactly across the regions in which we've worked. Code tends to be code no matter the language, and Flash and AJAX are not friendly to search engines of any region.
Ensuring content is chock full of appropriate keywords is another piece that remains relevant regardless of location. While "tennis shoe" may be the top American search term, "sneakers" could easily be a more suitable term in Germany for the same product. Doing market appropriate keyword research is vital to targeting the correct terms for each country.
Clients must also host their sites in the country of the top level domain, develop back links from properties within said domain, and use social media sites popular in their region. Remember: links speak the language, even if you don't.
Developing Diplomatic Relations
As a global agency, we're in a unique position. We have offices located within the regions of our worldwide clients and can tap into these resources when needed.
Most often we use our global contacts for keyword research and translation, in order to make certain we capture the nuances of dialect and remain in line with the overall client campaign. Having global partners not only breaks down language barriers, but also give us an edge on the ground. It's a real asset having someone a client can meet with face-to-face to review deliverables and help answer questions on short notice.
Avoiding International Incidents
As with any marketing discipline, advertising agencies need to be cognizant of language and culture when working outside of the U.S. We've all seen advertising campaigns where the message is lost in direct translation, and it's easy for a few misspoken words to result in confusion and anger.
With SEO, understanding the language is even more important, as the user interacts with the brand via keywords in a search engine. Having regional contacts and a deep understanding of both local engines and culture will help you avoid social pitfalls.
Although the U.S. still leads in overall Internet usage, other countries, most notably China, are catching up quickly. As we expand further into international markets, SEO will require the same level of commitment abroad as it does at home. Regardless of its regional differences, search marketing is on a clear path of convergence.
Wednesday, January 30, 2008
Unethical SEO techniques are punishable
Although search engine optimization (SEO) is constantly changing, there are a number of techniques which are constantly viewed as against the rules, it has been claimed.
Barry Hurd, president of Social Media Systems, reports that "unscrupulous" SEO methods will result in punishment from the big search engines.
"Making sure that your company is aware of certain basic standards and not accidentally infringing on discouraged techniques is essential to making sure your online brand is a flourishing asset that is building value," he said.
Dishonest- or "black hat"- techniques include hiding a wealth of irrelevant keywords on web pages or page cloaking - showing search engines visually unappealing but maximised keyword pages that it would not intend for consumers.
Submitting identical content on different pages and providing multiple pages with a particular phrase for SEO is also frowned upon, alongside misspelling common words, brands or websites in order to appear when a web user submits a typo to a search engine.
Leading search engine Google has also publicly penalized websites which pay for reciprocal links, branding them unethical.
Press Release Distribution with Video available through Finditt and TransWorldNews
Press Release Distribution with an embedded Video can now be distributed through Finditt and TransWorldNews.com.
Companies submitting press releases for distribution over TransWorldNews or Finditt can include text, outgoing links, pictures, company logo and now a video. The video within the press release provides individual readers with a visual and audio message along with text. This enables companies to use an added means of grabbing attention and including more information that might not appear in the text of the release.
To view the services offered for press release distribution through Finditt and TransWorldNews please go to: http://news.finditt.com/PriceInfo.aspx
Video Press Releases can be uploaded through Finditt or TransWorldNews during the submission of the news or press release. Companies submitting the release will upload their content, company logo, pictures and be asked if they would like to include a video in their release. Companies that have releases in their MyAccount in either Finditt or TransWorldNews will be served up those videos and select the one they want to appear in that release.
Companies that do not have videos in the MyAccount section will have options that include the ability to upload a video at that time. Companies electing to complete the submission process so the release is SEO’d and posted in real-time also have the ability to upload a video at a later time and add it to the release through their MyAccount setting. Companies uploading videos need to do so by using the same username and password as their press release account so the video can match to their releases.
Source: http://www.transworldnews.com/NewsStory.aspx?id=34590&cat=1
Thursday, January 24, 2008
Latent Semantic Indexing
Latent semantic Indexing (LSI) is a process of extracting related words or information from your website content. This is very interesting topic in Information Retrieval (IR) System. Top search engines works on the latent semantic indexing (LSI) based.
Lexical indexing is completely based on Lexical analysis. Lexical analysis is the processing of an input which can be a form of sequence of characters which will be produce as output. A sequence of characters or symbols called as lexical tokens. A lexical analyzer will be divided into two stages. First stage is known as a scanner and second stage is known as an evaluator. The Latent Semantic Indexing is depending on these two states. LSI based search engine optimization is much more complex in comparison to normal search engine optimization. The search engine ranking for a particular website will have to pass several processes in the latent semantic indexing based search engine optimization. This process will contain the occurrence of a keyword in a document and the close relationship with the other words of the document, flavor of your website content.
If you're searching in a Latent semantic indexing (LSI) indexed database then the search engine looks at similar values it has calculated for every synonyms word and returns the best matched website that will be the best fit to the query. Because latent semantic indexing does not require exact matching words for ranking result.
For LSI based Search Engine Optimization we go through following process:
Categorization of the documents
Contextual Explanation from the lexical similar words
Conceptual Comparison
Cross-Lingual Text Analysis
Content Relationship Discovery
Document Summarization
Taxonomy Generation
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