Google is Updating its Page Rank Again

It looks like we are going through another PageRank update. I’ve seen some blogs and websites move up in PR just in the last couple of days. SEOJ is now a PageRank 5 - woo hoo!

Well, just a little bit of info for you on PageRank, if you are not all that familiar. Having a PR4 really is not anything super duper to be proud of. If you do everything right in the SEO department, you can reach a PageRank of 4 within 1 year, no problems. You really don’t start getting the recognition you deserve until you hit PageRank 5 and beyond. But for every step in PR you take up the ladder, the more difficult it becomes to get to the next one. I think there are two reasons for that.

No. 1, it gets more competitive as you move higher up in PageRank. But, you also have to do more to convince the search engines that you are a trustworthy source. You don’t really have to work harder. What I mean is, once you’ve got thousands of inbound links from authority sources, getting more of them is a little more difficult to come by. You really have to be a trustworthy authority; you can’t fake it. Faking it in the lower ranks is easier, in other words.

But keep in mind that whatever your PageRank is today is not your real PageRank. Google updates its PR about three to four months behind when it actually goes up. So it isn’t real time. Since SEOJ went up to PR5 just in the last couple of days, that means we were at a PR5 three months ago. Assuming that we are still on the incline with our PageRank, I’m likely between a PageRank 5 and PageRank 6 - something like a PR 5.4.

Google PageRank is ever evolving. It goes up and down on a daily basis depending on what you are doing on your website. If you get plugged with negative algorithmic karma then your PR will go down. If you do the good stuff then it goes up, but you’ll never see it in real time.

Many SEOs don’t put a lot of stock in it any more. I still think there is some value in PageRank, but it isn’t what it used to be. It is a good measure to watch to determine if you are doing all the right things and making the search engines happy. If you see your PR go down, look back over the last three months to see what you might have done to influence that.

Web Hosting Provider Host Color Adds SEO Service to Hosting Plans

Web hosting provider Host Color has added an SEO service to its premier hosting plans - "Business Hosting" and “Multi Domain Hosting", the company announced recently. The ColorSEO service comprises an SEO report prepared for customers that need help with website optimization. The report “usually contains 3 important key points which help site owners to take control over the process of their Search engine optimization” – these are structural analysis of a website, Meta tags review and a recommendations guide. The received report takes around 3 business days to deliver.

"ColorSEO is a unique service which saves thousands of dollars to our customers. It helps them to avoid all frequently made SEO mistakes and to make sure that their websites will not face any bans or exclusions from indexes of the major Search Engines," explained Host Color's Senior SEO analyst, Dani Stoychev. "The launch of Color SEO service is a part of our policy to help small business owners to better manage and easy to develop their websites."

Alongside its SEO service introduction, Host Color has added Simple Machines Forum and LimeSurvey to its web hosting services. These are available through its PowerTools branded auto-installer software library.

Feel the Difference in Optimized Web Design

Optimized Web Design is a SEO friendly web design that has the option for quick search engine indexation. No matter how brilliant your concept for web content may be, this does not guarantee your presence on the search engine results page. That is why they offer you a web design with the exact structure, SEO friendliness, user friendliness, and attractiveness that appeal not only to the eye, but also to search engines.

They offer a wide variety of White Hat SEO Services for your business, including a detailed analysis of project objectives, competition analysis, concept design, articles and press releases, improving site connectivity, optimization of site structure and user interaction, e-mail marketing, paid campaigns, online distribution infrastructure, social network campaigns.

We are a young and innovative SEO Web Design company which focuses on offering Internet marketing solutions to implement the most strategies to boost your your online presence. We started back in 2006 and our current clients are over 20 companies in 10 different countries on 4 continents

Because many existing websites have badly-organized structure and experience problems with site usability. Also many sites do not have SEO-friendly content and they offer high quality at affordable prices.

Good Ranking on Google Organic Search

The Internet has basically taken over every other marketing venue in terms of spending. The importance of being visible online is crucial to the success of a company, whether brick and mortar or with an exclusively online market.

In the UK last year Internet advertising grew 41.2%. Sixty percent of companies that are spending online right now plan to increase online budgets. Companies are directing more of their budgets online attempting to build their brand and engage end-users.

Being at the top of Google organic search is the top priority for just about every online marketing company that knows what that top placement would mean to a company. The difference between being at position#1 and #11, in many cases, means the difference between a profitable company and a company scraping by.

Of the many ways to spend your advertising dollars/pounds, Google Adwords offers the opportunity for advertisers to be visible to thousands of targeted consumers and be seen in the top of a search for the keyword or keyword phrase the company targets. This works in the same way as if they were buying a half page advertisement in a specific area of the local newspaper (i.e. a perfume ad in the women's section).

Google Adwords is a paid tool that advertisers can use to bid on terms related to their business, and potentially show up on the first page of results for those keywords. This can be very expensive depending on your market and your competition.

The question is, do you need to pay to be seen if you are already showing in the top ten? The answer is yes you do.

Each search engine uses different sources for things such as paid results, natural results or directory results...and in some cases they even use different sources for their secondary listings.

"So if I'm #1 on Google, why do I need to pay for an additional placement in paid search? Won't I be paying for traffic that I will probably already get?"

Not necessarily, and we are going to show you and prove why beyond a shadow of a doubt.

Favicon -- website icon

A favicon (short for 'favorites icon'), also known as a website icon, page icon or urlicon, is an icon associated with a particular website or webpage. A web designer can create such icons in several ways, and many recent web browsers can then make use of them. Browsers that support them may display them in the browser's URL bar, next to the site's name in lists of bookmarks, and next to the page's title in a tabbed document interface.

The original means of defining a favicon was by placing a file called favicon.ico in the root directory of a web server. This would then automatically be used in Internet Explorer's favorites (bookmarks) display. Later, however, a more flexible system was created, using HTML to indicate the location of an icon for any given page. This is achieved by adding two link elements in the "head" section of the document as detailed below. In this way, any appropriately sized (16×16 pixels or larger) image can be used, and although many still use the ICO format, other browsers now also support the PNG and animated GIF image formats.

Most modern browsers implement both methods. Because of this, web servers receive many requests for the file "favicon.ico" even if it doesn't exist. This may annoy web server administrators by creating many server log entries, and unnecessarily loading the disk, CPU, and network. Another common problem is that the favicons may disappear if the browser's cache is emptied.

Originally, Internet Explorer only used favicons for bookmarks (for instance MSIE 6.0), which created a minor privacy concern in that a site owner could tell how many people had bookmarked their site by checking the access logs to see how many people downloaded the favicon.ico file. However, since newer versions of Internet Explorer (e.g. 7.0) and most other browsers also display the favicon in the address bar on every visit, this is becoming less of an issue.