SEO tips: Twitterific words, scoring a Google 7 pack and more

Grand wizards of the search marketing world were sharing secrets today at a seminar hosted by SEOmoz, the Seattle search marketing software provider.

Here are a few search marketing (and Twitter) tips and tricks from the sessions I attended at the Seattle Westin today.

SEOmoz Chief Executive Rand Fishkin talked about how marketers can take advantage of new types of search results.

Google's new image search results, for instance, display a blend of images so getting the top two or three results isn't as important.

More frustrating is the new "overlay" result that pops up a Web page image, obscuring the rest of the page.

"Basically this is an invitation to, yes, right click and steal this image," Fishkin said.

He suggested websites add a few lines of code to "essentially break this functionality, so people get full page results instead of overlay."

If other sites are getting higher search results with images taken from your site, perhaps you need to add more surrounding text and page titles to better catch Google's attention, Fishkin said. This happened to Seattle's BuddyTV, which was being outranked by other sites using images taken from BuddyTV, he added.

Odd image search results can also be traced to Google's Image Labeler game, which asks people to help tag images.

To get higher results in video searches -- which mostly happen at YouTube -- one trick is to take advantage of the popularity of "how to" and tutorial content. Fishkin suggested using Reddit TV to see what people are finding popular from video searches beyond YouTube.

Fishkin said search marketers may find less competition in video search than standard search.

"If you are someone who can stay on top of this, you are going to have a big win," Fishkin said of the various new search types.

There's a huge new opportunity in local search, according to David Mihm, a consultant and chief executive of GetListed.org, in Portland.

Mihm said local search is starting to display general search results in some categories. He predicted that soon Google will be returning localized product search.

It's also an evolving category that's not yet dominated by Google. Mihm advised search marketers to pay attention to Bing if they aren't already. "I think they're primed for a major play" in local search, he said.

Mihm explained that local search is about optimizing locations more than websites. Whereas traditional search was about content, local search is about location.

Businesses trying to improve their performance in local search results should claim their local listings at the directories that search engines are building, such as Google Places. Mihm said businesses should fill out all the categories on their listing, customize categories as needed and include compelling photos because the listing may be their first contact with a potential customer.

So far only about 2 million of the 20 million companies in the U.S. have claimed their spots on Google Places. Most of the local business information now comes from a few business listing aggregators that feed listings to smaller sites.

Key markers include the local phone number and address of businesses. The phone number in particular is a key way that Google identifies individual businesses.

"Think of your phone number as your fingerprint," he said.

A goal is to become part of the "Seven Pack" of local listings that Google displays with a map on the first page of a local business search. There's not a precise formula for getting there, but Mihm said getting more user reviews and newspaper mentions helps build authority and citations that Google draws upon.

In general, Mihm advises that companies claim their companies on listings such as Google Places and clean up outdated and duplicate listings. They should also make sure their website is "sending a strong geographic scent."

I would have posted sooner, but another speaker, Dan Zarrella, said you'll get more action on Twitter if you wait until traffic slows later in the day.

Zarrella, of Cambridge, Mass.-based Hubspot, also suggests asking people to retweet their messages -- and say please.

"It's obvious and if you do it all the time it looks cheesy, but it works," he said, cautioning that constantly asking for retweets will annoy people.

"My fiancee has threatened to unfollow me for tacky stuff like this," he confessed.

Simple steps that people can take to improve their Twitter traffic include filling out the 160-character biography field on their Twitter account. Zarrella's analysis of 5 million accounts found that Twitter uses with bios listed on average have six times more followers.

Similarly, most users don't add their own picture and use Twitter's default avatar, and most don't bother to add a link to their website. Zarrella said accounts with links have six times more followers, and those with a picture also had a "lot more" followers.

Other advice was almost counterintuitive. For instance, talking too much about yourself on Twitter tends to result in fewer followers.

"If you want more followers, don't talk about yourself so much," he advised.

Instead, use the site to "talk inclusively" about groups of people you're talking to on Twitter.

Negative tweets also tend to decrease followers, perhaps because people are going on Twitter to be more hopeful, he said.

"If I want to get bummed out I can just turn on the television," he said. "I don't need to go on Twitter, right?"

More important than the aura of Twitter may be click-through rates, at least for marketers and others using the service for business reasons.

After analyzing click-through rates on high-traffic accounts, Zarrella concluded that click-throughs are affected by the volume of tweets. Accounts that tweeted twice an hour saw lower click-throughs, and it fell further for accounts tweeting three times an hour.

Click-through rates also improve when Twitter usage is slower -- later in the week and on weekends.

The takeaway he offered: "If you want more clicks, tweet less."

Zarrella also provided lists of words that get the most retweets and words that get retweeted the least. Refreshingly, large syllable words don't retard retweeting, so you "don't have to dumb down your content to get retweets," he said.

His list of the most retweetable words and phrases:

1. You
2. Twitter
3. Please
4. Retweet
5. Post
6. Blog
7. Social
8. Free
9. Media
10. Help
11. Please retweet
12. Great
13. Social media
14. 10
15. Follow
16. How to
17. Top
18. Blog post
19. Check out
20. New blog post

The least retweetable words:

1. Game
2. Going
3. Haha
4. Lol
5. But
6. Watching
7. Work
8. Home
9. Night
10 Bed
11. Well
12. Sleep
13. Gonna
14. Hey
15. Tomorrow
16. Tired
17. Some
18. Back
19. Bored
20. Listening

"This is you talking about yourself when it's extremely boring," Zarrella said.

"Who tweets lol?" he asked. "I don't use lol anymore. I use heh."

Source: http://seattletimes.nwsource.com/html/technologybrierdudleysblog/2012764513_seo_tips_twitterific_words_sco.html

Basic SEO Strategies for Beginners

Search engine optimization (SEO) is the process getting your website ready to be found in whole web searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.

Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

I'm not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.

Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:

1. Page title tags: This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.

2. Domain name: If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.

3. Meta tags: These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description Meta tags used to be the primary way that search engines indexed sites, which is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your Meta description and keyword tags should be no more than 150 characters each.

4. Header tags: Header tags are the HTML code that indicate a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword once in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

5. Alt image tag: The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn't able to be displayed. The best use of any tag is to use your keywords in your image descriptions.

6. Content formatting: Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.

7. Keyword density: Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.

8. Anchor text: Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for dog training tips."

9. Inbound links: Reciprocal link exchange (you link to my site and I'll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.

A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.

10. New content: Content is still king, so one way to improve your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.

11. Site maps: There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps to build search engine-friendly sitemaps on my sites.

Search engine optimization strategy is not as difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don't have to?

Haley Marketing Group Announces Free SEO Guide for Staffing Firms

Haley Marketing, the largest relationship marketing and website development firm serving the temporary staffing and executive recruiting industries, announces the release of Staffing Website Optimization 101, an introductory guide to search engine optimization (SEO) specifically for staffing and recruiting firms.

Haley Marketing's staffing SEO guide provides staffing professionals with an introduction to SEO concepts, and it walks the reader through the process of getting their websites ranked highly with Google, Yahoo, MSN and other search engines.

Staffing Website Optimization 101 includes:
* What is SEO and why is it important?
* How to select the right keywords
* Three main elements of Meta-Data
* Writing killer content
* Analyzing the results for your SEO program

Staffing Website Optimization 101 can be downloaded for free from:
http://www.haleymarketing.com/Staffing_Website_Optimization

About Haley Marketing Group
Haley Marketing provides relationship marketing, website design and creative services to the temporary staffing and executive recruiting industries. Since 1996, we have served staffing and recruiting firms throughout the United States and Canada, most recently, we have expanded into Australia and Asia.
Haley Marketing's mission is to make great marketing more affordable, and we work with companies ranging from solo recruiters to larger organizations with regional, national and international offices.

Their services include:
-Website design
-Direct mail campaigns
-Email newsletters
-Corporate identity & creative services
-Marketing strategy

For more information, contact Haley Marketing at 1.888.696.2900.
Website: http://www.haleymarketing.com

21 Tips to bost your blog

* Submitting your blog to Blog Carnivals.
* Commenting on related blogs. (Google Blog Search)
* Search Engine Optimisation - Increase your rankings, increase visibility, increase traffic.
* Article Marketing - Build traffic and Build backlinks (Links in well with SEO)
* Social Media Marketing (SMM) - A good way of building traffic short term and building backlinks.
* Forum Marketing - Using Forum signatures or link dropping (dropping your link in a related thread).
* E-mail marketing - Marketing your website to an existing E-mail list.
* Guest posts - Writing unique articles for other people’s blogs.
* Exchanging links with other related blogs.
* Join Yahoo and Google Groups
* Add your blog to your online profiles
* Submit your blog to directories
* Submit your blog to social bookmarking websites
* Put an advert in the local newspaper
* Add an advertisement in your local shops
* Use Pay Per Click (PPC) - Google Adwords
* Purchase advertising space on relevant blogs
* Purchase advertising space on relevant forums
* Create a Video of your website and submit it to the popular Video sites (Video Submission Site)
* Ping your Blog (Ping FM)
* Syndicate your site’s content by using an RSS Feed (FeedBurner)

What is Press release?

What is Press release?
Press release is like news release considered attracting the journalists or relevant target in order to encourage them to develop articles on the subject biased towards the objective of other.

What is the use of Press Release ?
Press Release is a complete website promoting service.
1. It helps to get your pages crawl easily by major search engine's
2. It Boosts your sites Google Page Rank.
3. It Increases one way valid Backlinks to your website.
4. It Drives Targeted Traffic to your Website
5. It Increases your Product Sales.

Why Manual ?
Many Press Release sites don't allow Automatic Submission.
Automatic (Machine Submission) is known as SPAM in many Press Release Sites.Manual Submission can get 100 % result from Press Release Sites.

SEO Spam – An Unethical Practice

Spamming is a technique or trick played on the search engines by using deceptive means to gain a higher ranking in the search engine page results. It is used by inferior websites to inflate artificially the relevancy and value of the site. Webmasters often promise their clients of superior rankings and try to find loopholes they can exploit to achieve their target. It should be remembered that Google does not like their results to be manipulated by using deceptive means. It raises a red flag against any techniques that it finds unethical or misleading.

Emails are the most preferred choice of communication for many people today. But it is often annoying to receive a lot of unsolicited spam mails every morning. These emails crowd your connection and can even corrupt your server and computer. You should never respond to them as the sender will get more information about you. Spam emails are always illegal and unwanted. The spammers are actually criminals who abuse emails to earn their own profits. So what can you do to get rid of such mails?
Know the Importance of Installing a Spam Filter

It is always better to protect your computer from any such unwanted data. Using the latest version of spam filter can block email spam from creating any damage but spammers today are getting more ingenious day by day and are trying all the alternative means to penetrate even the latest filtering software. Checking the performance of the anti spam software can ensure your transactions to a certain extent, so it is a better option to introduce an internet hosted filtering solution. Spam filters will prevent the spam from reaching your mailbox and it will leave your internet connection free of traffic generated by these spams. It will also spare the major havoc caused to your system by these intrusive computer viruses. Spam prevention is always better than restoring the damaged system and a business. This will further ensure the immunity of your system from sophisticated viruses and even protect your server.

Webmasters should always follow certain guidelines so that Google does not consider the email as a spam. The rules are as follows:

• Doorway pages just created for search engines
• Pages that are loaded with irrelevant keywords
• Hidden links or hidden text
• Multiple domains, sub-domains and pages containing the same or duplicate content
• Cloaking or sneaky redirects
It is better to avoid using such practices as the search engines are not answerable to anyone. If your email or content is considered as a spam by the search engines then it is probably of no use.

How to Make the Best Use of Forum Marketing

Forum marketing is considered to be very lucrative if you are clear about your target group and your business requirements. You have to know the proper methods of using forums if you are keenly interested for promoting your affiliate products. For the beginners, it is important to sign up for an account at the forum. Usually forum accounts are free and to gain the confidence of the readers you have to introduce yourself properly, before trying to promote anything.

Forum offers the most eccentric platform for exploiting your writing skills as well as other skills like discussing important issues. If you are creative you can make a good start by contributing new threads in forums. The forum should be appealing and convincing and the language should impress the readers. Forum marketing should be done very carefully as any posts that are obvious advertisements are considered as spam. Never promote the products in your post although you are allowed to post about topics that are related to your product.

Forum advertising helps you to get more traffic to your website and here are certain steps that you can follow to be successful:

• Introduce Yourself
Forums have a space where you can introduce yourself and invite the readers. Don’t discuss anything related to your business at the beginning as people may not take interest in it. Be innovative and draw the attention of the readers through interesting posts and then slowly introduce them to your products.

• Write Quality Posts
The posts that you have written are displayed whenever your profile is shown in the forum. Writing any posts won’t work as you have to maintain the quality and add new materials to it. If you want to increase your post number, write threads that are not related to your business.

• Follow the Rules
You may get banned if you don’t obey the forum rules and this will have a negative effect. People will ignore you as you are not doing the things right. This will decrease the visits to your website.

• Endorse your Website
After writing quality posts when you have built trust, people will be willing to know more about you and your work. You can offer them incentives to sign up and slowly get them introduced to your services. Forum can thus be defined as a web application intended to hold discussion and post on certain topics.

Social Media Optimization (SMO) - the First Impression is the Last Impression

It has taken many years to mould and craft search engine optimization for websites into an art, with companies depending on its strategies to considerably increase the performance of ranking on organic search listing. The power of SEO is astounding but did you ever realize the power of Social Media Optimization (SMO)? Let’s go through this piece of writing and get a clear concept of the tactics of SMO.

SMO involves certain changes in order to optimize a site so as to make it more linkable and more visible in social media search engines and be frequently included in relevant blogs, podcasts, wikis etc. One thing may strike your mind; does your site really contain something in it to create a rich ground for SMO? Just because it is still in a budding stage, benefits and uses are discovered everyday. The target of SMO is to promote a site and to ensure quality traffic from prospective clients. The right link attracts the right audience like a magnet and for a new born company getting to the front page of Digg can offer immediate visibility and credibility.

The Rules of SMO

• Increases link ability of a site.
• Encourages inbound links.
• Let others use your content.
• Make tagging and bookmarking easy.
• Portable content.
• Be a resource user.
• Reward valuable and helpful users.
• Spread the message by participation.
• Don’t fake.
• Know the kind of content that will work for you.
• Know how to appeal to your audience.
• Try creative ideas and remain fresh.
• Don’t be carried away, be modest.

Most Popular Sites for SMO

• Digg: Members of this site can vote, bury and even comment on stories that are submitted by others. A position in the front page often generates huge traffic to your site and the effects are long lasting. Create unique titles for your stories and implant the ‘Digg This’ button so that users can easily submit their content.

• Del.icio.us: It is a Yahoo-owned social bookmarking site and users might click through when they find the bookmarks in the search engine rankings.

• You Tube: Popular video upload site. The sites that bring traffic to You Tube get a link back from the sites. Leaving aside Google, it might help you to get a rank in other search engines.

• Stumble upon: It helps to match the web sites of your interests based on the videos, images etc.

• Newsvine: It is a social news site where members can submit stories and create connections with regular users

Know the Secrets of Getting a Higher Page Rank

Page rank is a score or a numeric value that defines the importance of a page on the web. It is a method used by Google to determine the rank of a page in the search result. The higher the number of votes cast for the page the more important a page is. It is a tool that judges the quality and effectiveness of a site based upon the number of quality back links. Websites with a higher page rank appears on top of the SERPs and a higher page rank is important and desirable for all sites.
Page rank depends uniquely on the democratic nature of a site and it is the link building structure that acts as an indicator for a particular page. Google uses a mathematical formula to calculate the page rank of a website. The method is kept as a secret in order to avoid manipulation, spamming and spoofing, because everybody wants their sites to attain a higher rank in the SERPs. The ranking totally depends upon the quantity of inbound links and upon the ranking of the pages providing the links. Google records that if one page links to another page, an effective vote is casted for the other page. These votes casted are of great importance to the page and helps to secure a good rank effectively.

Does it Take a Long Time to get a Page Rank
This is the most common question asked by the website owners. Page rank is calculated on how relevant the web page is and on the quality and quantity of the inbound links and outbound links. Google assigns scores ranging from 0 to 10. The page rank of a site can be easily tracked by downloading the Google toolbar. The purpose of it is to indicate the relative importance of the site. 0 is very bad and 10 is exceptionally good. Initially you may not score a high ranking but with continual effort of link building, a good position can be acquired. It may take a long time, nearly three months before your efforts make any difference. Google only updates the database once in three months, so be patient and take the opportunity of learning from the mistakes you have made earlier.

The Flaws in Page Rank
We cannot say that the page ranking system is a flawless method of ranking a website. There are certain loopholes and people have come to know about them. They try to manipulate the data and try to attain a higher ranking. Link Framing is such an attempt of controlling a page rank. Here links are created with irrelevant pages and it is often automated. These collections of random links are a bad concept as Google uses filters to find if the content is a spam.

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Defining Manual Directory Submission Process

Directory submission is the process of submitting site URL to web site directory. The process is not merely filling the form at directory submission page but also involves more than this. Now the question comes what all is involved in manual directory submission process. So following are the steps involved in Manual Submission of websites.

Selection of Web Directory
The first step is to select website directories which accept submission. There are three kind of directories Free, Reciprocal and Paid directories. You have to select directory as per your requirement. Major requirement for selection of directory is that it should be search engine friendly so that vote can pass from directory to website submitted. Quality of Internet directory is also important factor as submission to low quality or spam directory can have negative affect on site submitted. The best selection is niche specific directories.

Search for Website URL
Searching for URL of the website to be submitted in directory to ensure that it has not been already submitted. Directory editors hate multiple submissions and will likely remove your site if it is already in their listings. Directory submission process starts if the website is not already listed in directory

Selection of Proper Category
Browsing to an appropriate category e.g Computer and Internet > Internet > Web Promotion > SEO Services. This involves deep digging of directory structure to find appropriate category. Web site submission to proper category has more chance of approvals. The best way is to see other site listed in category selected by you. If they are similar to your website it means you have reached at right category.

Creation of Valid Email Account
Creation of separate email account for directory submission service. This is done keeping in mind that the email address will likely be spammed though, so don't use a personal email account. Valid Email is also required so that directory editor can notify you of any issues with your submission.

Filling of Directory Submit Form
Next step is filling of form after selecting category. Checking of title, and description of other website listed there to access what is editor view regarding title and description length. Filling the proper title and description as specified in the submission form. Other field usually required is Email, Name, Keywords and URL of the website to be filled. Rechecking of the directory submission form to ensure that all fields have been correctly filled and clicking the submit button. Verifying of the success page message to ensue that form have been correctly submitted.

Adding in List of Directory Submission
Adding the name of directory and particularly the category URL where you have submitted in separate sheet to avoid duplicate submission in future.

Checking of Directory Listing Approval
Last but not least to check the approval of website submitted. Checking back in a few weeks to see if the site has been added to the directory. This is necessary as in many cases directory editor do not inform about the accepting of website submission. If listing is not approved then again you have to repeat the process with selecting different category, title and description etc.

Special Instructions for Top Ranking in Google

These days Top Ranking in Google can make your business succeed, and although the ranking of Yahoo and MSN are very valuable, their combined market value is still below that of Google. This makes achieving high rankings in Google that much more important.

The right keywords

This article is not whether the keyword search I will not spend too much time on this subject, however, I felt it was important to brush at least on this slightly. If you are interested in reading more please see keywords for biological research SEO.

Make sure your goals are achievable. If you choose the wrong keywords that can make your entire experience optimization essentially a waste. Choose keywords that are achievable, but still continue to offer reasonable frequency search for your business. Your selection sentence should also aim to bring traffic to your site.

Using the hotel industry as an example, targeting the word hotel make very little sense, but reducing the bottom hotel Victoria BC you now have less competition and a more qualified audience. Keep your goals in perspective and go after the rankings achieved.

OPTIMIZATION WEBSITE

There is much room on the factors that play a role in your search engine rankings. Here are a number of these factors and what you can do to increase your chances of success.

Title Tag
The title tag plays one of the most important roles in Google's search results, and is almost always heading Google chooses for each of its ads. The placement of your target is the best expression used near the beginning of the tag and repeated again towards the middle or the end. Three uses of your target expression May be useful in some cases, as long as it is not too overwhelming. For best results on each page of your site should have a unique title tag.

It is also important to remember that because Google will use this as the great title for your ad, you should be attractive to potential researchers. Try adding a call to action, or other formula to make your ad appealing to researchers.

To illustrate the fact that Google takes into account tag, simply do a search on your target expression and take a look under the top 10. I tried looking for a fairly broad term hotel , and I saw that all entries had 10/10 in the title tag, and 6 / 10 had as the very first word. A quick analysis showed that the entire top 30 or the word had hotel or hotels in their title tags.

If you do one thing to your site, make sure all your title tags are relevant, unique and contain the sentence of your target for each page.

Meta Tag description
The tag Meta Description is still sometimes used by Google as the description that appears in the search results themselves. Although it is used for a more common practice of Google tends to use most often on sites with little content, or those based flash memory. I've seen still used for content-rich sites, but it is less common.

The tag Meta Description still has an impact on research rankings. Your best bet when using this tag is to keep it short and sweet with your target near the sentence the beginning and never repeated more than 3 times. Like the title tag, each page of your site should have its own unique description tag.

Meta tag keyword
When it comes to Google this tag is unnecessary, and won’t affect your ranking. There is some speculation as to whether a keyword spammy tag may, however, have a negative effect on Google rankings. Therefore, if you use a keyword Meta tags for small engines, it is better to keep it clean and not to take any risk.

Density
Keyword density plays a role in the overall standings, but it is not as cut and dry as it was. Once upon a time there was a magic number when it is used could almost guarantee top rankings.

This is no longer the case. Today, the ideal density varies from one industry to another, a sentence to sentence. To find out what you should aim density, take 10 or 20 search results and see what percentage of these sites use. In most cases you will find that most of these sites have a density very similar to another, and the average density is a good estimate of what you need to target.

Body of text and keyword placement
The location of the relevant text on your site will help establish the importance of your overall objective of the sentence. If you do not want to crush the engines and site visitors with a bombardment of the objective sentences to top, try to sprinkle in some cases, closer to the top as possible.

Perhaps
Be sure to include various synonyms for your target phrases in your body text on your site. Google will use these synonyms of equality in all relevant pages of your main goal phrases, which, in turn, can improve your chances.

To find synonyms that you can use a thesaurus, but the best way is to search Google itself and see exactly what they see as similar. Just search in Google for your target phrase preceded by a tilde, such as ~ hotels. According to analysis by search results for Google has any text in bold. These are all words that Google considers to be linked. By using the ~ hotels example Google reveals expressions like 'travel ', 'tourism', 'accommodation', and various hotel chain names such as 'Hilton Hotels '.

Keywords in Domain
There is still some speculation with a goal of the sentence as part of your top-level domain (TLD) is to use the search rankings. According to my experience, yes, there is value, while anything that was several years ago.

If you are first in the online world and who intend to precede area, consider using the phrase of your target, assuming that it is both relevant to your business name, and uses not more than one hyphen. Although several hyphens in a field can be successful, they are very frequent, with spammy sites; it is preferable not to take this route if possible.

While having a keyword located within your area may offer some juice grading, I would not suggest you go and make a field exchange. In most cases it would be better to work on your existing site than from scratch with a new domain.

Keywords in the specific web page
The assistance of specific keywords for the Web page’s can also help add a little value to your site, you use them responsibly. Consider using a keyword as a directory name and under a filename where he is a natural sense to do so. If you have a site that focuses on tourism and hotel listings at the local level, you want May to consider the following structure for your page on the Hilton:

Heading Tags
The investment objective sentences of the position of tags used to determine the significance of these expressions. But no longer do so, or abuse. Only place target phrases in a position tag if it makes sense to do so, and not flood pages with many tags. Heading tags are not as critical as they once were, but still a good contribution to a well optimized.

Link anchor text
This is the text that you click through a link. When it is full or partial target expressions are used in your text links that help convey a certain value to the linked page for those phrases. It is also true when one considers surrounding text. When the contents into the link are also applicable, the link holds a little more value.

If a link indicating simply here or www.domainname.com has its place, they offer much less value as a link that would use hotels as its anchor.

Image Alt text
Although the image alt text still plays a minor role, its largest part is in the use of image navigation function. If you have an image linked to another page, the text will be awarded roughly the same way as standard anchor text.

Image Alt text should always be short and precise and should be accurately describe the image itself, the page or image is a link to. Do not use alt tags as a place to stuff keywords.

Links Online
These are ties that are found in mid sentence, paragraph or the environment as opposed to a simple list of links as found in a menu or perhaps on a map. Links found mid paragraph tend to spend a little more on the value of the surrounding text and can offer more relevance to the linked page.

Site Navigation
It is absolutely imperative that your site is fully spiderable by search engines. This May seem obvious, but often webmasters on Google’s ability to explore a website. Google has become very advanced in what links it can follow and how it can spider a web site, but there are still things that can cause significant obstacles.

-- Flash: One of the most commonly made mistakes is the use of flash. If the flash is used as a sole means of navigation on the site, you can count on Google not see your internal pages, and have a disadvantage in terms of classification of the site.

-- Java Script / DHTML: These days, most Java Script and even DHTML menus can be spidered by Google; however, this is not always the case. If your site using any type of navigation and fantasy you're wondering why Google has not indexed your internal pages, see Google’s cache text version of your page. If you do not see a text links, then browsing May be invisible to Google.

-- Cinematography: Image based navigation safety has been for many years now, but if your site uses this form of navigation, it is essential to have short, the alt text on all your buttons. This text alt act as a standard for the anchor text text-based links. This is not only for research purposes ranking value, but take a look at Google’s cache text version of your page. If you have the image based links that have not alt text, these links do not appear. This doesn’t: Google won’t follow them, but for all those who visit your site on a text browser, your links will be invisible to them.

Web Structure
Avoid lengthy develop Web’s with foreign characters. While Google has reached a point where they can mass index Web strings, it is best to avoid them if possible. For sites using dynamic consider rewritten mod significantly to clean the Web not only to make it more user-friendly search engine, but more user-friendly way.

List of Free Press Release Distribution Sites

Here is a big list of free press release distribution sites, for top ranking in google. If you’d like to distribute your press releases for free in a way that’s actually effective:

A) make sure you have something newsworthy to say,

B) make sure your press release is written professionally (or at least isn’t total crap or a blatant advertisement), and

C) follow the free press release distribution tips

1888PressRelease.com
24-7 Press Release
AddPR.com
ClickPress.com
eCommWire.com
Express-Press-Release.com
Free-News-Release.com
Free-Press-Release.com
Free-Press-Release-Center.info
FreePressIndex.com
FreePressReleases.co.uk
i-Newswire.com
NewswireToday.com
PR.com
PR9.net
PRfree.com
PR-Inside.com
PRlog.com
Pressmediawire.com
Prcompass.com
PRurgent.com
PRzoom.com
PressAbout.com
Press.ArriveNet.com
Press-Base.com
PressBox.co.uk
PressMethod.com
TheOpenPress.com
Free-Press-Release-Center
Freshnews.com
Bizeurope.com
Techprspider.com
Indiaprwire.com

If you have any problem or suggestion please leave comment here.

Importance of Article Marketing for Top Ranking in Google

One of the newest types of marketing that is taking advantage of the Web 2.0 movement is article marketing. Article marketing should be left to those who can provide the service in an effective and efficient matter that blends marketability and quality together seamlessly. The popularity of article marketing has led to some lower-quality company articles making its way to the internet, which lowers the credibility of that company’s brand name. Don’t be in this situation and contact the professionals at LazyURL to find out how they can help you get your company’s name into the public consciousness.

Article marketing is the process by which a business writes short articles relating to its respective industry. Once these have been written, the business allows the articles to be submitted freely for distribution and publication throughout the internet marketplace. This is done through the use of article marketing services like article submissions.

The benefits of article marketing lies in the fact that it has a much more professional appearance to it than other forms of marketing. This is due to the fact that article marketing follows along the same lines as company press releases, which are used in newspapers around the country and have a sense of prestige to them.

When your company decides to take part in article marketing, it is going to need a company that can make sure the articles get to the right places. This is done through an experienced editor who can ensure that your article is of the highest quality, while guaranteeing it will hit the major article marketing directories on the internet through manual article submissions.

If you are in need of this service, then contact one of the best article marketing service websites on the internet, LazyURL, who can provide the best in article Marketing services.

Using an article marketing service like LazyURL means that you will not have to worry about the legwork of getting your article out there, nor what has to go into it. Through a variety of packages, you will get the utmost in service and quality for your article marketing needs.

There are a variety of methods to internet marketing. Some work, others do not, and it can be difficult to know which to choose from. However, article marketing is considered to be one of the best ways to market a business in the Web 2.0 Business World. Article marketing has begun to appear on a variety of websites including Facebook and Linkedin, and the use of Search Engine Optimization keywords has resulted inA numerous online businesses beginning to rise up their Google rankings to a more prominent position that will aid their traffic immensely.
All of these methods, done by a professional in article marketing, means your business will go from nowhere to somewhere quickly and effectively.

Ethical ways to get Top Ranking in Google

Concerned about not getting an adequate amount of traffic to your site? Want to boost your visibility on net? One answer to all such questions! Your site needs SEO services.

SEO (search engine optimization) means optimization of a site to increase its visibility & usability to search engines like google. SEO services help in generating more traffic to your site which means more interested customers, which will convert to increased sales for your business.

A SEO consultant would guide you about what all should be done to get a higher ranking on a search engine. We, a seo company uk, provide a complete solution to all your SEO services need.

Key benefits of SEO services can be summed up as below. Read on to find out why you need search engine optimization…


Increased Traffic - Search Engines do better than all other media in encouraging visitors to a website. As about 85% of Internet users prefer search engines as the crucial method to start their search. Traffic from search engines is the most considerable traffic as it is comprised of experienced visitors. These are the people who actively look for a product, service information or solution. So, your seo services uk will make certain that you have valuable traffic.

Improved Competitive Edge – if chances of finding out your website are more, it means your competitors are less likely to be found out. It directly means that if you have more customers, the more online market distribute you get. This is where we, uk seo company help you cut down your competition so that your profits will go higher.

Larger Customer Base - a SEO consultant can help you locate the best search terms to target which will not only attract more visitors to your web site, but ensures that those visitors are more likely to be strong potential customers for your business. Millions of searches are conducted each day; sites appearing at the top of the search results certainly get free web site promotion. In this way, your online market expands. By escalating your market online you expose your products and services to more motivated and interested customers.

Excellent Return-on-Investment – an affordable SEO package has been proven to acquiesce a higher Return on Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions. It provides a very low cost of internet advertising with a probable high rate of return, giving you a high Return-on-Investment.

It works Non – stop – your SEO partner works for you non-stop 24/7. It saves your time & effort. After you submit your site, it will continue to be crawled and indexed by search engines and is maintained with minimal endeavor.

Besides being an efficient online marketing tools – they’re also cost effecive. High level SEO services also make possible online marketing of the site. For a SEO program that can help you locate the best search terms to target more visitors that are strong potential customers for your goods and services, you need to look for a SEO partner who provides premium SEO services with own originality.

In simple terms, SEO services make a web site generate traffic from relevant search term queries. An affordable SEO package will take care of aspects like effective search engine optimization (SEO), pay-per-click (PPC), internet marketing strategies and execution to bring persistent visitor traffic to your site. Our seo services uk esures correct implementation of search engine optimization that will significantly affect where your web site is positioned against your competitors.

Three Golden Rules to get top Ranking in Google

The world of search engine optimization may in some ways seem hit or miss but while there are many ways in which to carry out search engine optimization there are certain general rules that will apply to any website. These golden rules are applicable across the board and should form the core of any search engine optimization campaign. By remembering these three factors you should be able to see your rankings increase. While this is no way a complete guide to SEO, it gives a good starting point to optimizing your website.

The first rule or commandment in search engine optimization industry is content, content, content. The general application that 'content is king' is a truism if you want to see increased rankings. The important fact to remember that any content on your website should ultimately be relevant and also high quality; a general rule of thumb is to create around four hundred words per page to ensure the search engines deem your pages worth reading. Spiders love lengthy strips of content and articles that increase the relevancy of your site. This is increasingly the case in the optimization industry; the way in which search engine algorithms seem to be going is towards semantic methods of search, hence content is of prime importance.

The content on your website should also be up to date, by constantly adding to your website you give search engines cause to constantly come in and check your content, this can increase your rankings efficiently. It shows the search engine spiders that your website is an ongoing work, a quality site that is striving to be a valuable resource. Try and include keywords in your content but do not make this the ultimate goal, stuffing a page with keywords will in effect harm rankings and look spammy in the eyes of the search engines. Keyword density is hard to judge as the goalposts are almost constantly changed by the search engine developers, an efficient optimization team should be able to keep abreast of developments and respond effectively.

Secondly, link popularity should be a major concern when planning an optimization strategy. A lot of search engines see links as a determining factor when listing and ranking websites. This can be considered especially true with Google which uses the number of links a particular site has to give it a page rank. This page rank is also dependent upon the quality of these links, if your links are relevant and of a high quality, rankings will undoubtedly follow. The assumption on the part of the search engine algorithms is that if a high quality site is linking to yours, your site will also be of a similar quality. As a conjunct to this, it is important that your website be easily navigable, by including a site map and ensuring everything is accessible with around three clicks you will be more appealing to search engine spiders.

Finally there is the Meta information that your site contains. These predominantly come in three parts, that of title, description and keywords. The title bears the most importance and should include phrases and words that may attract people to your website. Subsequently the description, as the first visible information that human users will see should also be distinctive and well written to attract custom. The keywords Meta tag has less importance but should still be included.

While these three rules are in no way an all encompassing approach to search engine optimization they are a good point to begin from. By getting these fundamentals right it is possible to create a site that has the potential to become a page topper. While nothing can guarantee a top position, these three general rules should form an essential part of your optimization campaign.

Search Engine Marketing Trends

SEM- Search engine marketing is one of the most important aspects for businesses who sell products and services online or who use their websites to generate sales leads. SEM can provide valuable solutions for driving highly targeted visitors to your site.

SEM Marketing Strategies

There are a few SEM strategies that if done properly can generate customers and make your site a favorite among search engines.

Search Engine Optimization

Search Engine Optimization or SEO is the art of making your site more accessible to the search engine spiders, as well as getting the maximum number of pages indexed. It is all about incorporating practices that search engines and users want.

Many site owners do not understand that SEO should be taken into consideration before you build your site and not afterwards. Fortunately, SEO can also be done after a site is built, but this costs money and time. SEO is just a matter of understanding what search engines look for when they visit your site.

For this you need to concentrate on:

• Domain Names

• The Title Tag

• Meta Description and Meta Keyword Tags

• Content

• ALT Tags

• Site Map

Some practices are not SEO friendly and should be used sparingly or avoid:

• FLASH pages

• Dynamic Pages

• JavaScript

Keywords & Phrases

Before you start writing the content for your site you have to know which keywords and key phrases to use. Keywords or key phrases are the words or phrases that user’s type into search engines. For getting to know the best keywords or phrases you have to research your target users thoroughly and understand their needs and desires.

Search Engine Submission

Search engine submission is the most important step after SEO. This is important as this will get your sight listed among the search engines and directories.

There are three ways to get your site listed in a search engine or directory:

• Submit your site directly to the search engines through a free submit form.

• Through links to your site from other sites such as directories.

• Paying the search engine to index your site.



Link Popularity

Link popularity is a key factor in search engine marketing and ranking well in search engines and generating traffic to your site. Link popularity is the number of incoming links coming to your site from directories, articles, or web sites.

The most important link factors are:

• Getting Links to Your Site

• Checking Your Link Popularity Regularly

Paid Inclusion

Paid inclusion is a way of paying search engines to index pages from your site. This is a quick way of getting search engines to find and index your site. It is also called PPI (Pay per Inclusion). This is a good method to get noticed quickly, but in the end does not have a high ROI

Pay per Click Campaign

PPC is a form of online advertisement. The object of Pay per Click (PPC) search engine marketing is to drive targeted traffic to your website. You pay search engines money only when someone clicks on an ad on the search engine's results page or homepage. Hence the terms ‘pay per click’ because you only pay when the visitor clicks on your ad. This may sound an easy way to high ROI, but can prove to be a headache if not managed correctly. Since it is not important that every visitor is converted to a customer, PPC has to be carefully targeted and controlled.

Organic Search Engine Optimization

Organic Search Engine Optimization is a process that involves analyzing and changing of the site's underlying code, architecture and content in such a way that it is selected and ranked naturally by search engines i.e. without any payment involved.
Search engine marketing is as important as any other advertising method for the advancement of your business or product. Maybe it is more important as it is viewed globally by millions.

Vishal Verma, a SEM expert works with SEO Consultant India consults clients about various SEO techniques and thorough follower of Website Optimization India trends.

How to optimize the Flash website

The SEO experts and Web designer professionals are getting the hot problem for optimizing the flash related websites. Flash movies and intros are frightening for SEO specialists. The reason is the spiders will not crawl the flash movies and search engines will not crawl the flash related sites. Flash movie contain the inside of the text in the movie you can simply count this text lost for boosting your rankings. Of course search engines are start indexing the flash movies if contain the plain text, this is just incompetent way for optimization of flash sites.

Flash movies are very composite to the search engine spiders to index the flash movies. The spiders only index the flash filenames only not the content. This will be applicable for all search engines. There is no difference of Google, yahoo and msn because search engines are really united.

Tips for optimizing the flash sites

1. create metatags

Creating the metadata is very important aspect in optimizing the flash site. even though it is often undervalue and misunderstood. Actually metadata is not the important to search engines but flash tools agree to add the metadata to your flash intros or movies. So the metadata fields are not empty.

2. Flash SDK search engine

This is the most important tool for the flash movies. This tool will extract the links and content from the flash movie. The tool named as implies swf2html. This tool extract the text and links of the macro media flash file and write the output into standard format of html document. Then you can save the file as it manually.

3. SE flash.com tool

This tool will show the your flash files is visible or not to the search engines. After installation of flash sdk software you can use SE flash.com tool too. Because it will give the extracted accuracy text from the flash movies. So this tool will give different results to you.

You should be following the basic rules of seo for flash related websites. They are don’t copy the content from your competitor sites; because it implies as doorway pages and don’t use the back ground color as similar to text color ; it will implies just like as hidden text.

Tips and Tricks for Search Engine Optimization

1. Write great content
Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

2. Write unique content
Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

3. Add new content all the time
Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

4. Create a great keyword phrase
The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

5. Choose a phrase that is popular, but not too popular
When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

6. Write an accessible site
Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

7. Use the keyword phrase in your title tag
The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

8. Get a domain with your keyword phrase
Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

9. Use the keyword phrase in your URL
Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

10. Use your keyword phrase a lot, but not too much
The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

Optimizing for Google, Yahoo and MSN

Search engine optimization is a regular process, if you want your website to be a top ranker in all the major search engine results, its mandatory to update your website according to the changing algos of search engines. To gain higher rankings in the search engine results, first we have to understand the three internet giants Google, Yahoo and MSN. These are the three biggest existing search engines available. Almost all of us use any one of these three to make searches for any kind of information we want to look for on the World Wide Web.

Although these three search engines rule the internet industry but they all have a tendency to dominate another. Google has more or less succeeded doing this. Here are some facts about the three search engines Google, Yahoo and MSN, tweaking them can help you to rank well in the SERPs:

Let’s start with Google:

Google

1. Google consider the domain age most important as compared to other major search engines.
2. Quality links obviously can attract any search engine.
3. Active websites (updated regularly at any level) are loved by Google.
4. Get Listed in The Major Directories, helps you to climb success ladder on Google.
5. To please Google your HTML markups should be up to date as well as up to the mark.
6. Google with its advanced algorithm has started indexing websites which are based on LSI. Pages on your website should be relevant to your theme.
7. Your website should not be limited only to three to four pages to be indexed by Google.
8. Hyphens in URLs with keywords will definitely work.
9. W3C Compliancy in the source code is equally important for Google.

Yahoo

1. Keyword in Title Tag work for Yahoo.
2. Keyword Density is also an important factor.
3. Lot of Links (Site wide links work in Yahoo.)
4. Getting listed in Yahoo directory helps you to climb high on Yahoo, which is paid one.
5. Domain should not be too young in order to rank in Yahoo.

MSN

1. Keyword in Title Tag
2. Keyword Density Works
3. Freshness in content, relatively young websites can rank well in MSN.
4. Lot of Links (Site wide links work for MSN.)